Monday, January 7, 2013

Pandora Announces December 2012 Audience Metrics

The internet radio service Pandora announced today new metrics that were reached in the month of December 2012:
  • Listener hours for Pandora during the month of December 2012 were 1.39 billion, an increase of 54% from 906 million during the same period last year.
  • Share of total U.S. radio listening for Pandora in December 2012 was 7.19%, an increase from 4.71% at the same time last year.
  • Active listeners were 67.1 million at the end of December 2012, an increase of 41% from 47.6 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora's users and usage across platforms.

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