NYC Radio: Cousin Brucie Still Upset About JackFM

Cousin Brucie

Someone heard doing a commrecial on the radio is hardly noteworthy. But when the person is “Cousin Brucie” Morrow and the station is WCBS-FM, the ears perk.

For nearly a quarter-century, Morrow talked to his “cousins” on CBS-FM, primarily Wednesday and Saturday nights. (Cuz Brucie is now heard on SiriusXM’s 60s On 6 Channel same nights).

Now, his famous voice is back on WCBS-FM, but this time to pitch for Lexus.

Morrow tells Jerry Barmash at FishbowlNY that the spots date back to CBS-FM’s 40th anniversary last July.  As part of his “reunion” broadcast, Morrow did several live commercial reads, including one for Lexus.

 “They loved it so much, they called me the next day and asked me if I’d do their commercials for them,” Morrow says.

That deal, though, almost didn’t happen.

Brucie came close to saying no to the one-time return on his beloved CBS-FM, still sore about the ugly 2005 flip to the jockless Jack-FM.

“No way am I ever going to come back to that radio station,” Morrow recalls telling Ryan. “These people did a terrible thing, they’re nasty people and I can’t forgive them.”

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