The average revenue of media and entertainment (M&E)
companies will shortly cross the 50% mark from majority traditional to majority
digital, according to a new report, Digital Agility Now!
Creating a high-velocity media and entertainment
organization in the age of transformative technology, released today by Ernst & Young that surveyed more than 550
senior executives from global M&E companies.
The report concludes with an agility index that ranks the
relative organizational agility of different M&E segments as well as
enabling technology and digital leaders. The average score of all respondents
is indexed to 100. A score of 110 denotes performance 10% above average; 90 is
10% below average.
Today, revenue from digital is 47% and survey respondents
say that by 2015 it will account for 57% of revenue – thus making digital the
new norm and the primary source of revenue for M&E companies.
- Over 550 senior executives from global media and entertainment companies see 57% of their revenue coming from digital by 2015, up from 47% today
- Organizational agility singled-out as a leading success factor in the digital era
- Study indicates that “digital leaders” have embraced smart mobile-social-cloud and big data analytics technologies to achieve agility
No comments:
Post a Comment