Thursday, July 11, 2013

Boston Radio: WBZ-FM The Sports Hub Tops Men

Its already high ratings bolstered by a Bruins run to the Stanley Cup Finals, WBZ-FM  98.5 theSports Hub posted some staggering numbers in the spring to finish first overall in the three-month radio ratings period for the third straight book.

According to boston.com, the CBS Radio-owned station was tops in the men 25-54 demographic during the spring with a 10.2 share. That accounts for the period from March 28 to June 19.

WEEI 93.7 FM was tied for fifth overall with Country WKLB 102.5 FM (5.5).

The Sports Hub, the flagship station of the Bruins, finished first overall by a significant margin. Classic Rocker WZLX 100.7 FM – also owned by CBS Radio – tied Alternative WBOS 92.9 FM for second at 6.6.

In morning drive (6-10 a.m), The Sports Hub's Toucher and Rich' program ran away with the top spot with a 13.4 share. WEEI's Dennis and Callahan was fifth with a 6.0, though it did see an uptick to 7.0 in June.

WEEI 850-AM, which is now ESPN Radio, was tied for 23d with a 0.7 share. WUFC 1510-AM, which carries NBC Sports Radio programming, was not listed on the Arbitron ratings.

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For More Arbitron PPMs Results. Click Here.

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