Wednesday, July 17, 2013

Detroit Radio: WWJ Helping Job Hunters Navigate Social Media

Social media is becoming one more way to generate the “wow” that translates into higher sales — not to mention one more way to lose a job.

WWJ Newsradio 950 will be taking a look at the latest and greatest in using social media to build your business Thursday morning at Schoolcraft College’s VisTaTech Center in Livonia.

WWJ morning anchor Roberta Jasina will moderate. The event is sponsored in part by Strategic Staffing Solutions and the VisTaTech Center.

In one recent study in Social Media Examiner, marketer interest is growing in some bookmarking sites like Pinterest, but declining in other bookmarking sites like De.licio.us and Digg. And marketer interest is plunging in daily deal sites.

Also according to the study, marketers who spend more than 40 hours a week on social media are more heavily focused on Pinterest, Google, Instagram and YouTube than those who spending 6 hours a week or less on social media marketing.

And business-to-consumer marketers have adopted Facebook at a greater rate than business-to-business marketers, while the opposite is true of LinkedIn, which is beloved of the B2B crowd.

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