Wednesday, July 3, 2013

San Diego Radio: CCM+E Stations Launch Safety Campaign

San Diego District Attorney Bonnie Dumanis has announced that her office has launched a radio and online crime prevention campaign aimed at reducing the number of San Diegans who drive under the influence on the 4th of July and the following weekend, according to scoopsandiego.com.

‘Save Lives, Don’t DUI!’ harnesses the power of two local radio stations, KHTS Channel 933 FM and KMYI Star 94.1-FM , to reach hundreds of thousands of San Diego County residents and visitors who may be celebrating Independence Day with alcohol.

Historically, about half of all fatal traffic crashes on July 4th are alcohol-related.

“By partnering with two popular radio stations, we’re targeting our message to younger listeners who can relate to these radio stations’ on-air personalities,” said Dumanis. “Our office prosecutes about 10,000 cases of driving under the influence every year. I hope this campaign will get people’s attention, cause them to think twice, take a cab or arrange for a designated driver— and maybe even save a life.”

On Monday, July 1, banner ads and pop up videos began appearing on the stations’ websites, reminding people online not to drink and drive over the holiday weekend. The Clear Channel stations also partnered with a local taxi company to provide coupons for $5 off a cab ride.

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