Tuesday, July 9, 2013

Study: Radio Shows Poorly As News Source


Television is the main place Americans say they turn to for news about current events (55%), leading the Internet, at 21%. Nine percent say newspapers or other print publications are their main news source, followed by radio, at 6%, according to a new Gallup study.

These results are based on a Gallup poll of 2,048 national adults conducted June 20-24, in which Americans were asked to say, unaided, what they consider to be their main source of news about U.S. and global events.

More than half the references to television are general, with 26% simply saying they watch television or TV news, 4% saying they watch local TV news, and 2% saying they watch the "evening news." The two leading 24-hour cable news channels -- Fox News and CNN -- are named by 8% and 7%, respectively. However, no other specific channel -- including MSNBC, PBS, BBC, and all of the U.S. broadcast networks that once dominated the news landscape -- is mentioned by more than 1% of Americans.

As a measure of U.S. adults' perception of their primary news source, the question provides insights into the importance of various types of media and news outlets as information sources to the public. It is not meant to indicate the total reach each news outlet has in the population, nor do the results necessarily correspond with television ratings data.

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