On Aug. 5, the adult alternative music format heard in the
Wailkes-Barre/Scranton, PA market on WDMT
102.3 FM The Mountain for more than a decade will be replaced by a mix of local
and network sports programming, Entercom Wilkes-Barre General Manager Ryan
Flynn said.
“We haven’t been able to capitalize on The Mountain from a
sales perspective,” Flynn said Monday. “It’s done OK from a ratings standpoint,
and we have a dedicated core of listeners, but we haven’t been able to monetize
that.”
Starting August 5, the frequency will be known as Sports
Hub 102.3, Flynn said, with a three-hour local sports broadcast weekday
afternoons and NBC Sports Radio programs at other times, acording to The Times-Leader.
NBC Sports Radio was launched in September, a joint venture
between NBC Sports Group and Dial Global. It began broadcasting 24 hours a day,
seven days a week starting in April. Among its hosts is former Philadelphia
Eagles quarterback Donovan McNabb.
When 102.3 FM flips to sport, The Mountain’s adult
alternative programming will continue on KRZ 98.5 FM HD-2 as well as streamed
on the Internet, Flynn said.
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