Aussie Radio Prank Cost Austereo

Mel Grieg, Michael Christian

Poorly rating TV programs and the royal radio prank have hit Southern Cross Austereo's revenue.  But the TV and radio broadcaster still managed a slight rise in full year profit, and says it is confident its key TV program supplier, the Ten Network, can turn around its fortunes.

According to The West Australian, revenue from the company's metropolitan radio network, which includes the Today and Triple M networks, fell four per cent to $262.5 million.

Regional radio revenue improved slightly to $176.2 million.

Scandals involving presenter Kyle Sandilands and what the company called the "UK incident" hit its market share and ad revenues.

Austereo suspended all advertising on 2Day FM after a scandal involving the suicide of a British nurse, who was taken in by a prank call by presenters Mel Greig and Michael Christian.

The pair phoned the hospital where the Duchess of Cambridge was being treated for a pregnancy-related illness, pretending to be the Queen and Prince of Wales.

The prank reportedly cost Austereo about $7M as market share fell to 33.3 per cent earlier this, before recovering to 35 per cent.

Its market share hit a peak of 38.7 per cent two years ago.

Still, the TV and radio broadcaster made a net profit of $96.1 million in the year to June 30, up 1.2 per cent on the previous year.

Chief executive Rhys Holleran described the advertising market as difficult, and does not expect it to get any easier.

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