Ft. Wayne Radio: WOWO, WISE Ink Content Deal

WISE-TV NBC33 and WOWO Radio 1190AM / 92.3FM are joining forces to launch a market-first venture featuring WOWO morning host Charly Butcher.

Beginning September 23rd from 6-7am, “Fort Wayne’s Morning News with Charly Butcher on NBC33” hits the air featuring the ability to watch, as well as hear, Fort Wayne’s number one morning radio show along with continuous weather forecasts and news information on TV.

“You’re running around getting the kids ready, fixing breakfast and readying for work. How can we make our viewers morning more efficient and at the same time enrich their lives? That’s the question we set out to answer,” explains WISE/WPTA President/General Manager Don Osika.

“With Fort Wayne’s Morning News with Charly Butcher on NBC33,” now you’ll be able to listen to Charly, watch first hand what’s happening in the WOWO studios as well as see a detailed weather forecast and local headlines at anytime on NBC33 with our special L-bar graphics package.”

“It’s a tremendous opportunity to streamline the morning as you get up to date going out the door and continue to follow Charly in your car,” adds WISE/WPTA News Director Peter Neumann. “For viewers and listeners, it’s a unique and great way to be informed seamlessly throughout the morning.”

“It took about 2 seconds to realize that this would be a great win-win,” says Morning News host Charly Butcher, “It took another 2 seconds to realize I had to get a new wardrobe.”

Viewers watching “Fort Wayne’s Morning News on with Charly Butcher NBC33” will see the program’s origination from WOWO via four in-studio cameras. A continuous AccuWeather forecast stream will give current conditions, extended forecasts and other important weather information at a glace. In addition, breaking news and local headlines will also be featured.