Entercom CEO David Field told attendees of Kurt Hanson's
RAIN Summit in Orlando Tuesday year-after-year "radio
reaches 93% of the American public”.
Then, according to RadioInk, Field challenged Pandora’ listening numbers.
For what seems like years, Pandora has claimed approximately
7% of all radio listening.
Those numbers are
never questioned or challenged by analysts, and Pandora doesn't provide details
on the methodology used to calculate those numbers.
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| David Field |
Field says they refuse to
explain it, adding, "If you measure hours served, does that really mean
hours listening? There is a massive audience gap. Broadcast radio has 20 times
the audience of Pandora." Field was not done, though. He spoke about
radio's local activation, saying, "Pandora does not bring any of that to
the table."
Field then went back to his pro-radio presentation: "We
entertain and inform. We deliver news and information. We set the mood for you.
Radio is a community lifeline. Listeners are attached to their radio stations.
The future of radio is bright. The opportunity is great. Listenership is
growing. Radio continues to innovate at a rapid pace. Radio is playing offense
in a bigger way than it ever has before. We are living in the golden age of
radio, and our best days lie ahead."
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