Thursday, September 19, 2013

NAB's 'OK2TALK' Campaign Generates Unprecedented Support

The National Association of Broadcasters announced Wednesday that local radio and TV stations across America have donated airtime valued at over $12 million for NAB's 'OK2Talk' mental health public service announcement campaign. This includes over 106,600 airings on local TV and radio stations.

In response to today's announcement, NAB President and CEO Gordon Smith said, "NAB salutes the efforts of broadcasters across America to make a real difference on the issue of mental health. As stewards of the airwaves, local radio and television broadcasters and our network partners have a unique megaphone and a remarkable capacity to change attitudes in a positive way. Mental health issues are often the common thread in tragedies like the Navy Yard shooting this week. We thank our broadcast brothers and sisters for their support for the NAB campaign, and urge them to continue carrying these pro-social messages that encourage a meaningful dialogue on mental health."

The PSA campaign, launched on July 23, directs people to OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share personal stories of recovery, tragedy, struggle or hope

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