Monday, November 4, 2013

NYC Radio: WOR Chants "Let's Go Mets!"

As expected the ink has dried on a new five year contract between the New york Mets and Clear Channel Media+Entertainment.  The deal makes WOR 710 AM the new radio home of the Mets starting in 2014.  The company is expected to use its other stations in the cluster to market the Mets and other events at Citifield in Queens borough.  Other terms of the deal were not immediately disclosed.

Mets COO Jeff Wilpon said in a statement:"This breakthrough partnership provides us with the ability to serve our loyal fans and attract a new generation of fans through Clear Channel’s massive reach and ability to target key demographics across the New York market. Our agreement delivers more promotion of the club to a broader audience than this franchise ever has had before with additional opportunities to advance our efforts to make Citifield one of the leading sports and entertainment destinations in the country."

CCM+E Chairman and CEO John Hogan added, "WOR is a powerful, high potential complement to our existing New York brands, and it's an incredible opportunity for us to be able to bring the Mets programming to WOR's lineup and the rest of our New York cluster,  We look at this investment not only as an opportunity to establish WOR as a destination to a broader audience, but to also to drive further awareness and growth of the Mets through our unique multiplatform capabilities and programming -- radio, digital, outdoor and live events."

The Mets needed to find a new home after the team lost WFAN 660 AM /101.9 as its longtime outlet.   The CBS Radio station dropped the Mets when it signed a new deal with The New York Yankees staring in 2014.

Following are the other key elements of the landmark five-year agreement between the Mets and Clear Channel Media and Entertainment:
  • Radio:  The Mets will be marketed across all six top-rated Clear Channel New York radio stations and will work with each station on custom promotional opportunities on air and during Mets home games at Citi Field. Clear Channel and affiliate stations reach 93% of the New York DMA population of 12+ each month. Clear Channel New York radio stations include Z100 (100.3 WHTZ-FM), KTU (103.5 WKTU-FM), LITE FM (106.7 WLTW-FM), Q104.3 (104.3 WAXQ-FM), Power 105.1 (105.1 WWPR-FM) and WOR 710 AM.
  • Digital:  In addition to promotion on the stations, each station website and iHeartRadio, Clear Channel's industry-leading, all-in-one digital service, will promote the Mets and Mets-related programming.
  • Outdoor:  Clear Channel Outdoor's strategically located media inventory will also market the Mets and WOR relationship throughout the New York Metropolitan Area.
  • Music and Entertainment:  The Mets and Clear Channel Media and Entertainment will work together to enhance in-game entertainment at Citi Field and jointly explore the production and promotion of top name concerts, festivals and large-scale entertainment events at Citi Field.

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