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| Source: ypulse.com |
Vice Media, home to hipster culture and other edgy content
targeting millennials, is about to get a lot bigger in news, bulking up on
journalists and introducing new digital video programming with its signature
voice of gonzo journalism and irreverent behavior.
The company has quietly fired more than 60 journalists over
the past two months, more than doubling its formal newsroom staff, WSJ reports.
The Brooklyn-based company also plans to invest around $50
million over the next three years in news, introducing live feeds, breaking
news and documentaries.
It’s a crowded market, where players like Buzzfeed and
traditional TV are vying for young people’s attention. But Vice says rapid
growth of its existing news content is evidence that viewers want more of its
signature voice on everything from war reporting to health care stories.
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