Saturday, December 21, 2013

Advertising Practitioners Score Low On Honesty


Apparently, American adults have very little trust in the integrity of advertising practitioners, according to survey results released by Gallup.

Asked how they would rate the honesty and ethical standards of people in different fields, just 14% of respondents rated advertising practitioners as being in the “very high” or “high”  brackets; that was the 5th-lowest percentage of the 22 professions listed.

In fact, respondents were twice as likely to rate auto mechanics (29%) and bankers (27%) highly than they were to give the rating to advertising practitioners.

No comments:

Post a Comment