Wednesday, December 18, 2013

Atlanta Radio: Three Departures This Week At V103

Egypt Sherrod
Kendra G and Christopher "Crash" Clark were cut Monday from Ryan Cameron's Morning Show, on CBS Radio's WVEE (V103). As of Tuesday mid-day host Egypt Sherrod is out, according to Rodney Ho at
accessatlanta.com.

Sherrod's agent/attorney Donald Woodard said she's leaving on her own accord.

Sherrod was wooed by program director Reggie Rouse last year from New York City. And as host of "Property Virgins," she was able to move the HGTV show down here as well.

On her first day, according to Ho, Rouse decorated the studio with an Egyptian sarcophagus and a throne.

As for the morning show, Ho writes the latest four-week Nielsen ratings showed Cameron's show in fifth place among 18 to 34 year olds.

The show averaged a 10.4 share in the first five months of 2013 among 25 to 54 year olds and a 12.3 share among 18 to 34 year olds. That was No. 1 across the board.

But the past four months, the share among 25 to 54 year olds fell to an average of 8.9, still good enough for No. 1. More worrisome, younger listening fell off the cliff, dropping to a 5.5 share in the fall. That's less than half what it was in June, when the new team was announced.

Management will now reconfigure Cameron's show in 2014 and rightsize the ship.

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