Nielsen RADAR: Net Spots Reach 68 Percent 12+

Nielsen Monday reported in its December 2013 RADAR® (Radio’s All Dimension Audience Research) Radio Network Ratings that more than 178 million persons 12 and older, or approximately 68 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.

RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.

The RADAR December 2013 survey period demonstrates network radio’s power in reaching a mass audience in all demographics. Commercials aired on the 46 radio networks measured reached:

• 67.7 percent of persons aged 12+ (178,423,000 persons)
• 70.6 percent of persons aged 18-49 (94,683,000 persons)
• 71.3 percent of persons aged 25-54 (89,193,000 persons)

The RADAR December 2013 survey period also demonstrates network radio’s extensive reach in the Top 25 DMAs® – Designated Market Areas:

• 70.5 percent of persons aged 12+ (92,593,000 persons)
• 73.7 percent of persons aged 18-49 (50,599,000 persons)
• 74.5 percent of persons aged 25-54 (48,331,000 persons)