Thursday, January 16, 2014

SCBA Releases Impressive Traffic Data

The Southern California Broadcasters Association has released new traffic data which reveals a record breaking 16.5 million vehicle trips are being made each weekday from 2p to 7p in the Southern California Region. That region includes LA, Riverside, San Bernardino, Venture and Imperial Counties.

Vehicle trips are described as origin-destination driving and were then aggregated for average weekday by hour for the entire region.

“This level of hourly driving activity dramatically showcases the immense mobility and density of Southern California driving habits and the critical role that driving has in our daily lives, hour-by-hour,” state SCBA President Thom Callahan.

“Southern California is a massive car-driven region with our driving population making multiple trips throughout the work week. Our region's astounding amount of daily vehicle trips exceeds the entire population of most West Coast metro areas including, San Francisco, Seattle and Sacramento, as well as multiple state populations including Illinois.

According to the SCBA, the traffic data results are good news for any advertiser looking to secure a captive audience and for knowing that Radio is the primary source of intermation and entertainment to millions of drivers.

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