Columbia, SC Radio: L&L Launches Rock Fox 102.3 FM

UPDATE MONDAY 3/24/14:  L & L has flipped the former WARQ to Hot AC as the new Q93.5, “Columbia’s Hit Music.”  SVP/Market Manager Mile Hartel said, “Live and Local personalities will keep us well connected to the community, but we will spotlight the music to keep up with the busy and active lifestyles of the people of Columbia.”

Original Posting....

Two of Columbia's Rock and Roll radio stations are merging into one, according to station owners L &L Broadcasting.

Stations Rock WARQ 93.5 FM and Classic rock WMFX 102.3 FM  Fox102 are being merged to create the new station that's described by owners as "powerhouse mainstream rock station" and will be found on only 102.3 FM.  The station will also feature John Boy & Billy in morning drive.

"Rock fans are some of the most passionate fans of music, and they really appreciate a variety of sounds, eras, and music styles," said Mike Hartel, L & L's SVP/Market Manager for Columbia. "Now with the New Sound of Fox 102.3, they can find the very best the rock format has to offer, regardless of when it was made."

WMFX 102.3 FM (6Kw) 60dBu Coverage

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"We've given Fox 102.3 a complete makeover and all the vital signs are really strong. Not only will it reinvigorate energy and excitement into the station but will also thrive with the live and local team, " adds L & L Broadcasting Director of Programming, Scott Mahalick.

WARQ 93.5 FM (2.8Kw) 60dBu Coverage

L&L Broadcasting has not announced format plans for 93. FM.