Wednesday, March 19, 2014

LA Radio: Clear Channel The Big Winner

Pop hits station KIIS 102.7 FM rose to the top of the ratings in February, followed by KOST 103.5 FM and KBIG 104.3 FM, according to The LA Times.

According to numbers released this week by Nielsen Audio, KIIS accounted for 5.5% of radio listening in the Los Angeles market for the period that ended Feb. 26. The channel drew 3.87 million cume listeners for at least five minutes each week.

KOST, the adult contemporary outlet, and KBIG, which plays pop and rock, were virtually tied for second place for the month, with each getting about 5.2% of the total audience.

But the real victory is for media giant Clear Channel, which owns KIIS, KOST and KBIG.

KROQ-FM (106.7) again won in the morning drive slot, claiming 5.4% of the radio audience from 6 to 10 a.m. Monday through Friday, considered prime time in radio.

The newly all-local KFI-AM (640) fell to sixth place in the time period with a 3.9% listenership share, down from January, when it had 4.3% and came in second. Earlier this year, Clear Channel moved talk show host Rush Limbaugh to the all-conservative lineup on the new KEIB-AM (1150), formerly known as KTLK-AM.

KEIB's morning drive tag team of Glenn Beck and Limbaugh gained listeners and ranked 37th in February, up from 41st in January.

KFI remained in 10th place overall.

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