Triton Digital Sees Positive Growth In New Year

With the holiday season behind us, Triton Digital's January 2014 rankings showed positive growth in the Monday-Sunday 6a-Midnight daypart compared to the month prior.

Terrestrial publishers saw particularly impressive  growth with a 7.11% increase in Average Active Sessions (AAS), while pureplays increased by .59%.

Taking a closer look at the terrestrial growth by format, the Country format saw big gains  topping the list with a 28% increase in AAS. Broadcast radio typically experiences a drop in Country listening during December, when loyalists turn to more general holiday music offerings, and sees a resurgence in January.

Digital audio appears to be following this trend.

The News/Talk genre also saw significant growth with a 18% increase in AAS, likely propelled by the weather across the East and Midwest in January.