Wednesday, October 29, 2014

DC Radio: WTOP #1 6+, Big Demo Winner Is WIHT

Hubbard's News station WTOP 103.5 FM is still the market leader (6+ AQH) , even though it lost some share 7.8—7.5. Expect a bounce-back with winter approaching.

Howard U's UrbanAC WHUR 96.3 FM was up 6.5—6.9, but remains at #2 in the October PPMs released Tuesday by Nielsen.

,iHeartMedia's Top 40 WIHT 99.5 spiked 6.1—6.6 to move up to #3. Hot 99-5 was the market's big winner. It's #1 25-54, 18-34, 18-49 AND it leads in Cume.

American U's N/T WAMU 88.5 FM lost 6.3—6.1 to fall back to #4. Rounding out the Top 5 is iHeartMedia's AC WASH 97.1 FM which spiked 4.3—4.6.

Worth Noting: Red Zebra's WTEM 980 AM, which is caught in the 'Redskins' nickname pusshback was up 2.0—2.8.

Worth Noting: WMAL 630 AM / 105.9 FM is defying the Talk Radio norm these days. The station latest trending 3.7--3.9--4.2 6+ and scored its best-ever share 25-54.

25-54: WIHT...WWDC...WTOP...WHUR...WAMU

18-34: WIHT...WKYS...WPGC...WWDC...WIAD

18-49: WIHT...WHUR...WWDC...WIAD...WPGC

Cume: WIHT-FM 1,328,600...WASH-FM 1,168,500...WTOP-FM 1,100,800...WPGC-FM 870,200...WIAD-FM 856,700...WBIG-FM 791,300


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