Friday, November 7, 2014

Worcester MA Radio: WCRN Adds 'Morning Meeting' To Line-Up

Boston Herald Radio has announced the addition of WCRN 830 AM as an affiliated for its 'Morning Meeting" radio show weekdays 10a to Noon.

The show is hosted by veteran TV reporter Jaclyn Cashman and the Herald’s chief political reporter Hillary Chabot.

WCRN boasts a powerful 50,000-watt stick that reaches a number of states. Inside Route 128, it has been a popular alternative for talk radio listeners who have struggled to receive other AM signals.

Cashman, who has worked in Worcester, has long been advocating for a Herald Radio presence west of Interstate 495: “Central Mass. is dear to my heart. I got my feet wet working in media at Channel 3. I am thrilled to bring my political analysis back to Worcester.”

WCRN General Manager Kurt Carberry sees the partnership as a natural fit, saying, “Broadcasting Boston Herald Radio to our WCRN audience gives our listeners a unique opportunity to explore a headline story and hear what the reporter or columnist was feeling, and then discuss emotions and reactions, live, on air.”

As the media landscape keeps shifting, innovative products and partnerships are the way of the future, and Carberry said he believes the radio-newspaper synergy will yield fascinating results.

“This is a better way to report the news. Beyond headlines, interaction that touches on the human experience that comes from reporting,” he said. “We all benefit from this relationship, our audience, and the Herald’s readership. This is true interactive media, and it’s a natural.”

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