Tuesday, December 2, 2014

iHR Listener Survey Reveals Holiday Hot Buttons


iHeart Radio has released the results of it's special, holiday-themed HeartBeat listener survey.

1. Which is your favorite classic Christmas album? 
Merry Christmas by Bing Crosby – 28.27%
The Christmas Song by Nat King Cole – 15.08%
Elvis Christmas by Elvis Presley – 13.29%
Christmas Interpretations by Boyz II Men – 13.10%
A Jolly Christmas from Frank Sinatra by Frank Sinatra – 11.81%
Christmas with The Beach Boys by The Beach Boys – 8.23%
Home for Christmas by Dolly Parton – 6.75%

2. Which is your favorite modern Christmas album? 
Christmas by Michael BublĂ© – 31.54%
Merry Christmas by Mariah Carey – 28.22%
Christmas with The Chipmunks by The Chipmunks – 16.49%
Wrapped in Red by Kelly Clarkson – 15.15%
Home for Christmas by *NSYNC – 4.98%
Holiday Wishes by Idina Menzel – 3.63%

3. What is your favorite holiday song? 
"Have Yourself A Merry Little Christmas" – 30.33%
"O Holy Night" – 18.62%
"All I Want For Christmas Is You" – 16.74%
"Little Drummer Boy" – 10.98%
"Grandma Got Run Over By A Reindeer" – 9.41%
"Feliz Navidad" – 7.95%
"Eight Crazy Nights" – 5.96%

4. What is your favorite holiday movie? 
A Christmas Story – 18.53%
How The Grinch Stole Christmas – 14.95%
Miracle on 34th Street – 12.42%
Elf – 11.68%
A Charlie Brown Christmas – 11.26%
The Nightmare Before Christmas – 7.68%
A Christmas Carol – 6.74%

5. When do you start your holiday shopping?
Black Friday – 36.52%
I shop all year long – 28.03%
After Labor Day – 21.34%
December 24th – 12.21%
Before Labor Day – 1.91%

6. What instantly gets you in the holiday spirit? 
Music – 53.05%
Decorating – 27.91%
Parties – 8.02%
Shopping – 6.20%
Holiday Spiced Latte – 3.64%
Ugly Sweaters – 1.18%

7. What is this year’s hottest gift? 
iPhone 6 – 36.91%
Wearable fitness tracker – 16.52%
Headphones – 14.70%
PS4 – 12.66%
Xbox One – 9.76%
E-reader – 9.44%

8. What’s your favorite tradition?
Hanging holiday decorations – 39.96%
Baking holiday treats – 29.27%
Holiday shopping – 12.20%
Visiting a holiday themed attraction – 11.99%
Santacon – bar crawl – 4.97%
Photo with Santa Claus – 1.62%

9. What’s the BEST gift for holiday exchanges?
Gift card – 57.20%
Alcohol – 13.11%
Chocolate – 9.53%
Lottery tickets – 6.83%
Knit hat, scarf or gloves – 6.72%
Handmade ornament – 6.61%

10. What’s the WORST gift for holiday exchanges? 
Fruit cake – 50.00%
Chia Pet – 28.42%
Socks – 10.41%
Handmade craft – 4.88%
Scented candle – 4.12%
Gift card – 2.17%

11. What’s your favorite holiday attire? 
Sweats or Snuggie – 30.69%
Mittens and scarf – 16.65%
Santa hat or reindeer antlers – 16.00%
Glam – dress, tux – you so fancy – 13.93%
Ugly sweater – 12.51%
Anything with lights and/or that plays music – 10.23%

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