Wednesday, December 3, 2014

Radio Vet Jessica Sherman Joins AdLarge Media

Jessica Sherman
Signaling its expansion into affiliate sales, AdLarge Media has hired Jessica Sherman as Senior Director, Affiliate Marketing.  With more than twenty years of experience in network radio, Sherman has led affiliate sales teams at Westwood One, Dial Global, and Bloomberg.

Known for successfully populating radio networks with top-rated affiliates, Sherman has overseen the launch of numerous national programs and helped develop their distinct brands.  Earlier in her career, she worked at Jones MediaAmerica, SW Networks, and MediaAmerica.

“Doing a great job for our national advertisers, their agencies, and for our partners was our first priority when we launched AdLarge Media in 2010,” said Cathy Csukas, Co-Founder and President, AdLarge Media.  “We have solidified that core competency, allowing us to extend our services to include affiliate marketing.  It’s a natural progression in our growth and our goal of providing our partners a full-service experience.”

“Jessica is the ideal executive to lead our new affiliate sales direction,” stated Gary Schonfeld, Co-Founder and Chief Executive Officer, AdLarge Media.  “Jessica knows the radio marketplace and has deep relationships with radio group owners, executives, managers, and program directors across the industry.”

“I’m very excited to join AdLarge at this stage of the company’s evolution,” said Sherman.  “AdLarge’s rising prominence in the network radio arena and their culture of collaboration are widely recognized.  I look forward to contributing to the company growth and advancing its affiliate base.”

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