The real Scott Bouloukos is CBS Radio's VP/Market Manager.
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The plan originated among Democrats on the FCC; the commission's two Republican members didn't even learn about it until it was well under way.
There was also a one-sidedness in the research behind the project. The FCC enlisted scholars from two big journalism schools, the University of Southern California Annenberg School for Communication & Journalism and the University of Wisconsin-Madison Center for Communication and Democracy, to determine the "critical information needs" about which journalists would be questioned. The study, delivered in July 2012, listed five authors: Ernest J. Wilson III, Carola Weil, and Katya Ognyanova from USC, Lewis Friedland from Wisconsin, and Philip Napoli from Fordham University. (Weil is now with American University.)
Four of the five, it turns out, contributed to President Obama's campaigns.
Of course, there's nothing wrong with professors contributing to President Obama, and there's nothing wrong with Democrats exercising control over the FCC when there's a Democrat in the White House. But controversial projects are usually less controversial when they have some bipartisan support; it's often a good idea to have a little diversity of opinion in the mix when decisions are made. But in this case, the newsroom survey appears to have been a one-sided exercise every step of the way.Read More Now
As more radio listening occurs via streaming on mobile devices, the issue of whether Nielsen's portable people meters are adequately capturing headphone listening has taken on greater importance.
First generation meters required panelists to connect their mobile device to the meter with a short jumper cable, and then plug their earbuds into the meter itself. Newer PPM360 devices allow direct connection to headphones. Nielsen says the PPM360 headphone adapter is easy to use and is provided to every panelist, along with coaching on how to use the adapter. Nielsen reports that more than 85% of its national PPM panel is currently using the PPM360 and it expects to be close to 100% by the end of the year.
Improvements notwithstanding, some broadcasters aren't convinced that the new headphone adapter is a slam-dunk. "Headphones still present a huge problem because panel members don't use that silly dongle that's supposed to capture the headphone listening," says Cox Media Group EVP of radio Kim Guthrie, who serves as vice chair of the Advisory Council. "If you're 20 years-old, you're not going to drag that to your office and plug it in."
According to Guthrie, Nielsen has developed a solution to better capture headphone listening but has yet to demonstrate it.Read More Now (Subscription Required)
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Very happy to be staying with the @SIRIUSXM @SiriusXMSports family & @MLBNetworkRadio .Now bring on the baseball season already! #LetsDoThis
— Casey Stern (@CaseyStern) February 26, 2014