Thursday, March 5, 2015

Chicago Radio: Cumulus Sez WLS-AM Is Not Dropping Rush

Rush Limbaugh
UPDATE 3/5/15 10:20AM: A spokesperson for Cumulus Media tells Media Confidential that the sory is "complete false".  Feder has been requested to retract the story.


Original Posting...

Rush Limbaugh, who’s been a fixture on WLS 890 AM for more than 25 years, is about to get the bum’s rush from the Cumulus Media news/talk station, according to Chicago Media writer Robert Feder.

If all goes as planned, Limbaugh’s syndicated talk show, which airs from 11 a.m. to 2 p.m. Monday through Friday, will be dropped by the end of March.   Media Confidential has reached out the Cumulus spox for comment or statement.

A source familiar with the decision said it was based on the show’s diminished ratings and failure to generate advertising revenue for the station, adding: “It’s impossible to sell.”

The latest Nielsen Audio survey shows WLS ranked 24th from 11 a.m. to 2 p.m. weekdays with a 1.5 percent share and cumulative weekly audience of 121,300. Among listeners between 25 and 54 — the group most sought by advertisers — WLS tied for 31st with a 0.8 share and 47,300 weekly cume. For the full year 2014, 62 percent of Limbaugh’s audience was over 55, and 34 percent was over 65, according to Nielsen Audio.

Read More Now

No comments:

Post a Comment