Canada Radio: Rob Farina Joins Rogers Media

Rob Farina

Former Astral and CHUM radio exec Rob Farina is joining Rogers Radio as VP content & programming beginning May 4, the company said Tuesday.

Farina will oversee the programming and content on all Rogers radio brands, and will report to SVP Julie Adam.

Most recently co-founder and COO of Los Angeles-based music consultancy Black Box, Farina also served as EVP content & platforms at Astral Media, where he was responsible for programming, digital operations, marketing, and promotions for all 84 stations and brands, including Virgin Radio and Boom.

Prior to that, he oversaw the operations of Orbyt Media, Canada’s largest syndicator of radio programming, services, and digital content, plus was VP of programming for CHUM Radio.