Friday, November 6, 2015

TV Ratings For CMAs Drop 16 Percent

The ample promotion and involvement of Justin Timberlake failed to ignite a ratings gain for the 49th Annual CMA Awards.

Final Broadcast Ratings: Per Nielsen’s final data, Wednesday’s 49th Annual CMA Awards ceremony averaged a 3.8 adults 18-49 rating with 13.62 million viewers from 8-11PM ET.

The numbers both trail those of last year’s show — 4.5 with 16.25 million — by 16%.

Fast National Ratings: Airing from 8-11PM, Wednesday’s 49th Annual CMA Awards broadcast averaged a 3.8 adults 18-49 rating. Its average total viewership clocked in at 13.58 million viewers.

Both numbers trail those of last years’s show — 4.5 with 16.25 million — by 16%.

While it would be easy to blame stiff competition from FOX’s “Empire,” it is worth noting that the show drew its best adults 18-49 rating in the “Empire”-occupied 9PM hour.

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