According to Nielsen Music’s annual 360 report, which polls 3,000+ US music fans, the price of Spotify and other services remained a significant barrier to entry for millions of people in 2015. Almost 50 percent say streaming music is too expensive.
The survey discovered that, despite the fact 75% of music fans listen online in the US each week, and 44% do so on a smartphone, they are very price conscious.
Of those who currently use streaming services, 83% said cost was their top reason for choosing a platform.
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