Entercom Appoints Ruth Gaviria As CMO

Ruth Gaviria

Entercom Communications has announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer. Gaviria will report directly to Entercom’s President and CEO, David J. Field.

Before joining Entercom, Gaviria was Executive Vice President of Corporate Marketing at Univision (UCI), where she structured an integrated marketing organization, directed the brand strategy and architecture for the company’s portfolio of brands, developed an audience strategy and executed three highly successful Upfront presentations on the road to the company’s intended IPO. Prior to UCI, Gaviria served as Vice President of Hispanic Ventures at Meredith Corporation where she profitably expanded Meredith’s reach by creating and launching magazines, custom publishing and digital sites to serve and inspire the growing Hispanic audience in the U.S.

“Ruth brings outstanding business acumen and marketing leadership to Entercom,” said Field. “She has a stellar track record of building brands and developing strategies that have accelerated growth in both media and CPG companies. Ruth’s insights, experiences and industry knowledge will help us elevate Entercom and our radio brands across the country. She will also be instrumental in boosting demand for our integrated marketing solutions and our other various products. We are thrilled to welcome Ruth to Entercom.”

“Radio, enhanced by its expanded digital footprint, is an increasingly powerful medium. Entercom has deeply rooted fan relationships in the communities we serve and entertain,” said Gaviria. “With massive reach across established and emerging economic powerhouse cities such as Seattle, San Francisco, Los Angeles, Austin, Boston and Miami and a culture of true collaboration, Entercom is poised to innovate and accelerate revenue growth. I look forward to working with David and the team by applying my cross-functional expertise to help take us to new heights.”