Wednesday, February 17, 2016

Update: Grammys' TV Ratings Down In Demo

Despite moving off its traditional Sunday night to Monday, this year’s Grammy Awards on CBS produced a slight year-over-year increase in overall viewership — even if it fell to a seven-year low in the key young-adults demo.

According to preliminary Nielsen estimates that incorporate first-time live West Coast viewing of the Grammys, Monday’s telecast averaged a 7.7 rating in adults 18-49 and 24.95 million viewers overall from 8-11:30 p.m. ET. This is down 7% in the demo (from 8.3) but up slightly in total viewers (from 24.82 million).

Variety reports that makes the Grammys the television season’s most-watched entertainment telecast. And despite the decline among young adults (to its lowest average since the 2009 show did a 7.4), the Grammys remain firmly entrenched as the No. 2-rated awards show on television, behind only the Oscars.

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