Entercom Communications Corp. has announced it will implement three new business policies which better reflect Radio’s strong value proposition as America’s #1 reach medium and Entercom’s position as the leading provider of live, original, local audio content.
These policies will enable the Company's stations to provide greater value for advertisers while improving the listener experience.
Consistent with Entercom’s culture of continuous improvement, the Company announced plans to:
- Reduce commercial advertising inventory by 5% in order to improve the listener experience and increase the entertainment to ad ratio for Entercom’s advertising partners.
- Prohibit cash infusion advertising deals which the Company views as a poor business practice and inconsistent with its strategic goals.
- Eliminate future sales of advertising with spot resellers which like cash infusion deals, the Company views as a poor business practice and inconsistent with its strategic goals.
Field also welcomed new employees in a video. Click Here to view.
“Entercom is the number one creator of live, original local audio content in the United States.”